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Glasgow based Creative Director and Strategist building brands in esports.
 

Most recently working at Recast, a live & On Demand streaming platform, as Head of Esports I lead all esports business strategy, handling commercial discussions, content strategy for partners, product & gamification design for the platform, and more. Recast having 60+ full time employees in their Edinburgh office and valued at $90m, I was in discussion with most of the biggest esports orgs, tournament organisers and publisher around the world.

Prior to this at Esports Scotland, my most notable project was overseeing the transformation of the company's biggest IP, the Scottish Esports League. As the companies Head of Content and Creative Director/ Co-Project manager for the league, I redesigned the visual identity fully to better reflect the long term goals of the league: going from a grassroots event to a spectacle that convinces Scottish sports teams to expand into esports.

As a result the company received proactive interest from sponsors approaching us with requests to sponsor the league and a large number of teams developed enough interest to start work on a yet unannounced project.


Creating brands that drive
passion

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My work

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Who I've worked with

Gaming Tournament Winner
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Gaming Accessories
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Video Game Designers
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Abertay
University

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"Dale worked as my creative director for multiple brand projects and content productions. His objective thinking kept the brand strategies we developed at the projects core and helped maintain our north star throughout."

Nikolay Malinov

Senior Graphic Designer

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"An absolute pleasure to work alongside, with his clear, concise communication and leadership in creative matters. I can attest to his professional demeanour, comforting attitude and ability to work seamlessly with a diverse cast of staff. Dale is the ideal candidate to join any creative team, and I can see him providing an invaluable skillset to the table!"

Fraser Johnson

Community Manager & Esports Presenter

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"He is clear and concise with any communication and is always happy to discuss the work to get a good result. He has a great eye for branding and social media and has done an amazing job developing the brand of Esports Scotland over the years he worked there. He would be a great asset to any company who is looking to develop in these areas."

Jonathan Gallagher

Esports Stream Coordinator

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I had the pleasure of working with Dale at Esports Scotland where he was a beacon of positivity. In a time where the organisation was going through both large changes and large challenges, Dale kept morale high, managed difficult relationships in a professional manner and overall was great to work with. I fully recommend him for any role requiring positive energy and creativity.

Ian LeBruce

Head of Marketing

Feb 22 - Oct 22 | Glasgow, Scotland

Scottish Esports Network 

Founder

Aligned in competition, I created the Scottish Esports Network to connect Esports professionals in Scotland to grow the industry together. We do this with with industry networking, lectures, panels and more.

Feb 22 - Oct 22 | Edinburgh, Scotland

Recast

Head of Esports

Live & On Demand streaming platform with 60+ full time employees valued at $90m. I lead all esports business strategy, handling esports commercial discussions, content strategy for partners, product & gamification design for the platform, operational assistance for partnerships and future growth of content department.

Oct 18 - Nov 21 | Edinburgh, Scotland

Esports Scotland
Head of Content & Creative Director

Scotland's biggest esports events company - I oversaw all content and managed content team. Acted as Creative Director for the Scottish Esports League and other IP. Secured and maintained partnership relations with sponsors including Lenovo Legion, Currys, Irn Bru, and more.

Sep 15 - Feb 22 | Edinburgh, Scotland

Dale R Murray Videography

Self Employed 

Filming and editing primarily for social media campaigns. Clients include: Getty Images, Edinburgh Napier University, Hendricks Gin & more.

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As a kid, what interested me in sports the most were team’s logos. How a team looked and how cool their name was - that made me a fan or a nemesis.

I take that same perspective across all my esports work to find creative solutions that drive results. Making sure that a brand is shown how they seek to be represented and is set up for their long term goals in the industry.

Get in touch

+44 7434828805

smoke signal

3 puffs and a ploom at sunrise

Work featured on

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