Scottish Esports League
Identity Design, Broadcast package, Social and OOH campaigns
The biggest esports event in Scotland, in it's 4th year was preparing for the announced Dundee Esports Arena. The brand needed to reflect the intent of the league and make a more engaging spectator experience across the 5 games being competed in.
The identity required a colour & logo system for all imagery to be synonymous with the brand in all its facets. We also wanted to make the league feel inherently scottish but not overtly so took inspiration from national symbols of the saltire and stags.
Creative Director - Dale R Murray
Graphic Designer - Michael Philips
Graphic Designer - Liam Dargie
SEL4 Finals - November 2022
Esports Scotland & Dundee City Council