I have an interest in human habits and how people consume media.
With a background in content creation, photography and videography, and having created and grown over 15 Social media pages, I combine my experiences into one comprehensive social media service. Allowing my clients to free their time up and focus on the core of their business.
I have an interest in human habits and how people consume media.
With a background in content creation, photography and videography, and having created and grown over 15 Social media pages, I combine my experiences into one comprehensive social media service. Allowing my clients to free their time up and focus on the core of their business.
About
Born in the NJ suburbs, at 10 years old we moved 3,200 miles to the most northern town on the UK mainland... 4 hours train from the nearest cinema.
It was an absolute culture shock!
However, it was the most informative experience of my life, and it's ultimately the foundation of all my work:
Understanding cultures and what makes people passionate.
What I do
I help get people excited about brands. For me, passion and interest stems from culture.
Who is your brand? Who is your audience? & how do you want them to feel?
Once you answer these questions, we can bridge that gap; giving your brand personality and guiding your audience's feelings.
Who I've worked with
100 Thieves
Aberdeen FC
Abertay University
AG Barr
Barclays Eagle Lab
BBC
Brave Esports
Celtic FC
Chivas Brothers
Currys
DC Thomson
Dundee City Council
Dundee United FC
Edinburgh Napier University
E-FWD
Energy Voice
Esports Scotland
Esports Wales
Galaxy Racer
Getty Images
GT Omega
Hearts of Midlothian FC
Hendrick’s Gin
Irn Bru Energy
Lenovo
Lenovo Legion
NHS Charities Together
Northern Lights Arenas
Odeon Cinemas
QD Events
Resonate Total Gaming
Scottish Games Network
Scottish Esports
Scottish Esports Network
Manchester City FC
SPFL
The British Royal Family
The Scottish Sun
William Grant & Sons
Repeatable process = consistent results
Impact
2024-Present
DC Thomson
[Energy Voice & E-FWD]
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Worked closely with Chief Growth Officer, developing commercial material and pitch decks for multi million pound deals
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Transformed the visual identities of Energy Voice and E-FWD, accelerating the fastest growing brands across the business.
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Oversaw and implemented operational systems for all content creation, sales material and video material.
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Art Director for UK national ad campaigns, OOH, and event booths.
2022-2023
Recast
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Created & oversaw business strategy for esports: securing commercial opportunities with largest esports teams in the world inc: 100 Thieves, Team Liquid, Redbull OG, BLAST, ESL & more
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Lead content strategy with clients inc: Manchester City, Jesse Lingard, Ruud Gullit and more.
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Helped product team develop esports focused features, gamification systems and roadmap.
2018-2022
Esports Scotland
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Spearheaded the growth that resulted in the largest exit in Scottish Esports history, when the company was purchased in 2024
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Grew Scottish Esports League to become Scotland's largest domestic gaming tournament.
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Secured record breaking sponsorship from global brands Lenovo, Currys, and Irn Bru, making national headlines.
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Oversaw historic moment of the first ever esports broadcast on BBC Sport Scotland
2016-2021
Dale R Murray Videography
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Grew video production company from scratch out of uni, eventually working with major clients like Hendricks Gin, Getty Images, Hearts of Midlothian and more.
Work seen in
