I have an interest in human habits and how people consume media.
With a background in content creation, photography and videography, and having created and grown over 15 Social media pages, I combine my experiences into one comprehensive social media service. Allowing my clients to free their time up and focus on the core of their business.
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I have an interest in human habits and how people consume media.
With a background in content creation, photography and videography, and having created and grown over 15 Social media pages, I combine my experiences into one comprehensive social media service. Allowing my clients to free their time up and focus on the core of their business.
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About
Born in the NJ suburbs, at 10 years old we moved 3,200 miles to the most northern town on the UK mainland... 4 hours train from the nearest cinema.
It was an absolute culture shock!
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However, it was the most informative experience of my life, and it's ultimately the foundation of all my work:
Understanding cultures and what makes people passionate.
What I do
I help get people excited about brands. ​For me, passion and interest stems from culture.
Who is your brand? Who is your audience? & how do you want them to feel?
Once you answer these questions, we can bridge that gap; giving your brand personality and guiding your audience's feelings.
Who I've worked with
100 Thieves
Aberdeen FC
​Abertay University
​AG Barr
Barclays Eagle Lab
​BBC
Brave Esports
Celtic FC
Chivas Brothers
Currys
DC Thomson
Dundee City Council
Dundee United FC
Edinburgh Napier University
E-FWD
Energy Voice
Esports Scotland
Esports Wales
Galaxy Racer
​Getty Images
​GT Omega
​Hearts of Midlothian FC
Hendrick’s Gin
​Irn Bru Energy
​Lenovo
Lenovo Legion
NHS Charities Together
Northern Lights Arenas
Odeon Cinemas
QD Events
​Resonate Total Gaming
Scottish Games Network
Scottish Esports
Scottish Esports Network
Manchester City FC
SPFL
The British Royal Family
The Scottish Sun
William Grant & Sons
Repeatable process = consistent results
Impact
2024-Present
DC Thomson
[Energy Voice & E-FWD]
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Worked closely with Chief Growth Officer, developing commercial material and pitch decks for multi million pound deals​
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Transformed the visual identities of Energy Voice and E-FWD, accelerating the fastest growing brands across the business.
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Oversaw and implemented operational systems for all content creation, sales material and video material.
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Art Director for UK national ad campaigns, OOH, and event booths.
2022-2023
Recast
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Created & oversaw business strategy for esports: securing commercial opportunities with largest esports teams in the world inc: 100 Thieves, Team Liquid, Redbull OG, BLAST, ESL & more​
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​Lead content strategy with clients inc: Manchester City, Jesse Lingard, Ruud Gullit and more.
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Helped product team develop esports focused features, gamification systems and roadmap.
2018-2022
Esports Scotland
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Spearheaded the growth that resulted in the largest exit in Scottish Esports history, when the company was purchased in 2024​​
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Grew Scottish Esports League to become Scotland's largest domestic gaming tournament.
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Secured record breaking sponsorship from global brands Lenovo, Currys, and Irn Bru, making national headlines.
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Oversaw historic moment of the first ever esports broadcast on BBC Sport Scotland​​
2016-2021
Dale R Murray Videography
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Grew video production company from scratch out of uni, eventually working with major clients like Hendricks Gin, Getty Images​, Hearts of Midlothian and more.​
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Work seen in
