About

New Jersey-born, Scottish raised, my journey has been one of adapting to new cultures and gaining insights into people's perspectives and passions.

Understanding people and their motivations has been the cornerstone of my proffesional career, influencing all aspects of my work—a practice that has become a bit of a superpower philisophy since my move across continents at the age of 10.

I currently lead a gaming and esports branding agecy CROFT as its Founder / Director, overseeing business development, marketing, and operational setup while executing projects to showcase the agency's capabilities and impact.

In my previous role as Head of Gaming & Esports at Recast, a $90 million-valued streaming platform with 60+ employees, I shaped the esports business strategy, engaged in commercial discussions, and drove content and product strategies, establishing key partnerships with major industry players worldwide.

At Esports Scotland, I orchestrated the transformation of the Scottish Esports League, rebranding it to attract sponsor interest and encourage Scottish sports teams to venture into esports, resulting in a surge of enthusiasm and new projects including the Dundee Esports Arena inspired by the growth of the league.

Prior to my ventures in esports I ran a video production company working with brands including Hendricks Gin, Hearts of Midlothian & Edinburgh Napier University to create impactful social media campaigns.