I have an interest in human habits and how people consume media.
With a background in content creation, photography and videography, and having created and grown over 15 Social media pages, I combine my experiences into one comprehensive social media service. Allowing my clients to free their time up and focus on the core of their business.
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I have an interest in human habits and how people consume media.
With a background in content creation, photography and videography, and having created and grown over 15 Social media pages, I combine my experiences into one comprehensive social media service. Allowing my clients to free their time up and focus on the core of their business.
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About
New Jersey-born, Scottish raised, my journey has been one of adapting to new cultures and gaining insights into people's perspectives and passions.
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Understanding people and their motivations has been the cornerstone of my proffesional career, influencing all aspects of my work—a practice that has become a bit of a superpower philisophy since my move across continents at the age of 10.
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I currently lead a gaming and esports branding agecy CROFT as its Founder / Director, overseeing business development, marketing, and operational setup while executing projects to showcase the agency's capabilities and impact.
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In my previous role as Head of Gaming & Esports at Recast, a $90 million-valued streaming platform with 60+ employees, I shaped the esports business strategy, engaged in commercial discussions, and drove content and product strategies, establishing key partnerships with major industry players worldwide.
At Esports Scotland, I orchestrated the transformation of the Scottish Esports League, rebranding it to attract sponsor interest and encourage Scottish sports teams to venture into esports, resulting in a surge of enthusiasm and new projects including the Dundee Esports Arena inspired by the growth of the league.
Prior to my ventures in esports I ran a video production company working with brands including Hendricks Gin, Hearts of Midlothian & Edinburgh Napier University to create impactful social media campaigns.
Who I've worked with
100 Thieves
Aberdeen FC
​Abertay University
​AG Barr
Barclays Eagle Lab
​BBC
Brave Esports
Celtic FC
Chivas Brothers
Currys
Dundee City Council
Dundee United FC
Edinburgh Napier University
Esports Scotland
Esports Wales
Galaxy Racer
​Getty Images
​GT Omega
​Hearts of Midlothian FC
Hendrick’s Gin
​Irn Bru Energy
​Lenovo
Lenovo Legion
NHS Charities Together
Northern Lights Arenas
Odeon Cinemas
QD Events
​Resonate Total Gaming
Scottish Games Network
Scottish Esports Network
Manchester City FC
SPFL
The Scottish Sun
William Grant & Sons
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