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New Jersey-born, Scottish raised, my journey has been one of adapting to new cultures and gaining insights into people's perspectives and passions.

Understanding people and their motivations has been the cornerstone of my proffesional career, influencing all aspects of my work—a practice that has become a bit of a superpower philisophy since my move across continents at the age of 10.

I currently lead a gaming and esports branding agecy CROFT as its Founder / Director, overseeing business development, marketing, and operational setup while executing projects to showcase the agency's capabilities and impact.

In my previous role as Head of Gaming & Esports at Recast, a $90 million-valued streaming platform with 60+ employees, I shaped the esports business strategy, engaged in commercial discussions, and drove content and product strategies, establishing key partnerships with major industry players worldwide.

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At Esports Scotland, I orchestrated the transformation of the Scottish Esports League, rebranding it to attract sponsor interest and encourage Scottish sports teams to venture into esports, resulting in a surge of enthusiasm and new projects including the Dundee Esports Arena inspired by the growth of the league.

Prior to my ventures in esports I ran a video production company working with brands including Hendricks Gin, Hearts of Midlothian & Edinburgh Napier University to create impactful social media campaigns.

Who I've worked with

past projects

100 Thieves

Aberdeen FC
​Abertay University
​AG Barr

Barclays Eagle Lab
Brave Esports
Celtic FC
Chivas Brothers
Dundee City Council

Dundee United FC

Edinburgh Napier University
Esports Scotland
Esports Wales

Galaxy Racer
​Getty Images
​GT Omega
​Hearts of Midlothian FC
Hendrick’s Gin
​Irn Bru Energy

Lenovo Legion

NHS Charities Together
Northern Lights Arenas 
Odeon Cinemas
QD Events
​Resonate Total Gaming
Scottish Games Network
Scottish Esports Network

Manchester City FC
The Scottish Sun
William Grant & Sons

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