I have an interest in human habits and how people consume media.
With a background in content creation, photography and videography, and having created and grown over 15 Social media pages, I combine my experiences into one comprehensive social media service. Allowing my clients to free their time up and focus on the core of their business.
I have an interest in human habits and how people consume media.
With a background in content creation, photography and videography, and having created and grown over 15 Social media pages, I combine my experiences into one comprehensive social media service. Allowing my clients to free their time up and focus on the core of their business.
About
New Jersey-born, Scottish raised, my journey has been one of adapting to new cultures and gaining insights into people's perspectives and passions.
Understanding people and their motivations has been the cornerstone of my proffesional career, influencing all aspects of my work—a practice that has become a bit of a superpower philisophy since my move across continents at the age of 10.
I currently lead a gaming and esports branding agecy CROFT as its Founder / Director, overseeing business development, marketing, and operational setup while executing projects to showcase the agency's capabilities and impact.
In my previous role as Head of Gaming & Esports at Recast, a $90 million-valued streaming platform with 60+ employees, I shaped the esports business strategy, engaged in commercial discussions, and drove content and product strategies, establishing key partnerships with major industry players worldwide.
At Esports Scotland, I orchestrated the transformation of the Scottish Esports League, rebranding it to attract sponsor interest and encourage Scottish sports teams to venture into esports, resulting in a surge of enthusiasm and new projects including the Dundee Esports Arena inspired by the growth of the league.
Prior to my ventures in esports I ran a video production company working with brands including Hendricks Gin, Hearts of Midlothian & Edinburgh Napier University to create impactful social media campaigns.
Who I've worked with
100 Thieves
Aberdeen FC
Abertay University
AG Barr
Barclays Eagle Lab
BBC
Brave Esports
Celtic FC
Chivas Brothers
Currys
Dundee City Council
Dundee United FC
Edinburgh Napier University
Esports Scotland
Esports Wales
Galaxy Racer
Getty Images
GT Omega
Hearts of Midlothian FC
Hendrick’s Gin
Irn Bru Energy
Lenovo
Lenovo Legion
NHS Charities Together
Northern Lights Arenas
Odeon Cinemas
QD Events
Resonate Total Gaming
Scottish Games Network
Scottish Esports Network
Manchester City FC
SPFL
The Scottish Sun
William Grant & Sons
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