I have an interest in human habits and how people consume media.
With a background in content creation, photography and videography, and having created and grown over 15 Social media pages, I combine my experiences into one comprehensive social media service. Allowing my clients to free their time up and focus on the core of their business.
I have an interest in human habits and how people consume media.
With a background in content creation, photography and videography, and having created and grown over 15 Social media pages, I combine my experiences into one comprehensive social media service. Allowing my clients to free their time up and focus on the core of their business.
Recast
Head of Gaming & Esports
The company
A platform that resets what it means to stream. Making access easier, rewarding creators better, and connecting through content. Where fans pay creators per view, rather than paying a platform subscription . And where up to 85% of the income goes directly to publishers. Recast offers a fairer split for creators and fairer choices for fans.
The role
Guiding the business through the world of esports, I worked with publishers to help make the best content possible and inform product and commercial strategy for the business.
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Creating & overseeing business strategy for esports
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Developing & maintaining relationships with new and existing partners/publishers
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Creating content strategy for esports channels on recast
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Helping develop esports focused product features & Gamification systems
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Ensuring the company is authentic in esports throughout the business
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Preparing the content team for growth and putting operational systems in place
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Working alongside the commercial and partnership teams on CRM
What is recast:
Impact
Secured commercial conversations with the biggest esprots businesses in the world.
Educated C-suite and full staff on esports and our best strategic approach
Designed Gamification systems for the platform
Developed content pipeline.
Sold out 3 day event with 3000+ atendees
Developed new features and monetisation approaches.
Created company wide competetior analysis process and system.
Edinburgh | Scotland
Feb - Oct 2022