I have an interest in human habits and how people consume media.
With a background in content creation, photography and videography, and having created and grown over 15 Social media pages, I combine my experiences into one comprehensive social media service. Allowing my clients to free their time up and focus on the core of their business.
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I have an interest in human habits and how people consume media.
With a background in content creation, photography and videography, and having created and grown over 15 Social media pages, I combine my experiences into one comprehensive social media service. Allowing my clients to free their time up and focus on the core of their business.
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Recast
Head of Gaming & Esports
The company
A platform that resets what it means to stream. Making access easier, rewarding creators better, and connecting through content. Where fans pay creators per view, rather than paying a platform subscription . And where up to 85% of the income goes directly to publishers. Recast offers a fairer split for creators and fairer choices for fans.
The role
Guiding the business through the world of esports, I worked with publishers to help make the best content possible and inform product and commercial strategy for the business.
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Creating & overseeing business strategy for esports
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Developing & maintaining relationships with new and existing partners/publishers
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Creating content strategy for esports channels on recast
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Helping develop esports focused product features & Gamification systems
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Ensuring the company is authentic in esports throughout the business
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Preparing the content team for growth and putting operational systems in place
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Working alongside the commercial and partnership teams on CRM
What is recast:
Impact
Secured commercial conversations with the biggest esports businesses in the world
Educated C-suite and full staff on esports and our best strategic approach
Designed Gamification systems for the platform
Developed content pipeline
Consulted head of product on audience optimisation
Developed new features and monetisation approaches
Created company wide competetior analysis process and system
Edinburgh | Scotland
Feb - Oct 2022