Head of Gaming & Esports
A platform that resets what it means to stream. Making access easier, rewarding creators better, and connecting through content. Where fans pay creators per view, rather than paying a platform subscription . And where up to 85% of the income goes directly to publishers. Recast offers a fairer split for creators and fairer choices for fans.
Guiding the business through the world of esports, I worked with publishers to help make the best content possible and inform product and commercial strategy for the business.
Creating & overseeing business strategy for esports
Developing & maintaining relationships with new and existing partners/publishers
Creating content strategy for esports channels on recast
Helping develop esports focused product features & Gamification systems
Ensuring the company is authentic in esports throughout the business
Preparing the content team for growth and putting operational systems in place
Working alongside the commercial and partnership teams on CRM
What is recast:
Secured commercial conversations with the biggest esprots businesses in the world.
Educated C-suite and full staff on esports and our best strategic approach
Designed Gamification systems for the platform
Developed content pipeline.
Sold out 3 day event with 3000+ atendees
Developed new features and monetisation approaches.
Created company wide competetior analysis process and system.
Edinburgh | Scotland
Feb - Oct 2022