I have an interest in human habits and how people consume media.
With a background in content creation, photography and videography, and having created and grown over 15 Social media pages, I combine my experiences into one comprehensive social media service. Allowing my clients to free their time up and focus on the core of their business.
I have an interest in human habits and how people consume media.
With a background in content creation, photography and videography, and having created and grown over 15 Social media pages, I combine my experiences into one comprehensive social media service. Allowing my clients to free their time up and focus on the core of their business.
E-FWD
The UK's fastest growing energy network
The company
E-FWD connects energy professionals via in-person and online networking, expert insights, and exclusive UK events tailored to the industry’s future.
The execution
Joining E-FWD 6 months after its launch, I built on the fundamental identity of the brand, establishing key pillars of its visual identity, as well as guiding the product team to ensure alignment and engagement for time-sensitive, high-level energy decision makers.
My Role
Art Director
At Esports Scotland, the nations biggest esports events company - I oversaw all content and managed the content team. Alongside this I was Creative Director for the Scottish Esports League and other IP. In addition I secured and maintained partnership relations with sponsors including Lenovo Legion, Currys, Irn Bru, and more.
Strategy & Branding
My processes leverage world-class expertise, utilizing the frameworks created by Grammy award-winning studio ‘Blind’.
Developing the Strategy
Discovery is where we get to understand your business, your goals, and your customers.
Defining the brand
Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act
Knowing the customers
User profile create a north star for the project ensure all desicions go back to: “what would get them excited?!”.
It’s not about us it’s about them.
![bus stop ad mockup 1_0 [no logo].jpg](https://static.wixstatic.com/media/19672a_a58a2e28456a4b04803f8f7a8115c7d7~mv2.jpg/v1/fill/w_491,h_347,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/19672a_a58a2e28456a4b04803f8f7a8115c7d7~mv2.jpg)
Editorial hero imagery
The essential, exclusive community of senior leaders driving the movement to secure, clean energy. E-FWD offers a discrete environment where thought leaders and experts move energy forward. With connectivity in industry, policy, and academia, E-FWD accelerates the goals of energy innovators.
As a member, you: Accelerate the energy transition, Unlock business-critical insights, Influence outcomes via connectivity.
Commercial materials
The essential, exclusive community of senior leaders driving the movement to secure, clean energy. E-FWD offers a discrete environment where thought leaders and experts move energy forward. With connectivity in industry, policy, and academia, E-FWD accelerates the goals of energy innovators.
As a member, you: Accelerate the energy transition, Unlock business-critical insights, Influence outcomes via connectivity.
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Impact
Engagement
5x Increase in Attendence
Increased press coverage including BBC, STV, The Courier, The Sun & more.
Received organic coverage from Scottish celebrites with no prior contact / connection.
Sold out 3 day event with 3000+ atendees
Increase Signups by 180%
Increased demand so much, project scope was increased to accomidate.
Commercial
Inbound 6 figure sponsorship offers with no paid ads or outreach post rebrand.
Secured the extension of existing sponsorship deals
Multiple new commercial partnerships started after the event as a result of success.
Following the project's success, Esports Scotland was commisioned for mutplie white label events.
![mobile phone mockup 1_0 [no logo].jpg](https://static.wixstatic.com/media/19672a_1e0740ba69344f6c80ccf7b8fab21164~mv2.jpg/v1/crop/x_0,y_233,w_5389,h_3127/fill/w_474,h_275,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/mobile%20phone%20mockup%201_0%20%5Bno%20logo%5D.jpg)
The DC Thomson Energy brands team consists of
Art Director- Dale R Murray
Jr Designer - Anna Reus
Content Marketer - Niaomi Bell
Filmmaker- Angus Webster
Videographer - Callum Main
Photographer - Eve Conroy
Senior Marketing Manager - Emma Lamont
Head of Marketing and Ops - Tim Mills
Chief Growth Officer - Owen Wyatt