SOCIAL MEDIA
esports scotland
Head of visual content & social media
Esports Scotland is a grassroots orginisation focused on growing competitive gaming in Scotland.
My responsibilities include: content strategy, graphic design, video editing, publishing, analytics, scheduling content, community management & engagment, social media advertising, page optimisation and leading content team at events.
Stats
March 2019
3,385
740
1,317
March 2020
3,651
2,011
2,553
Black Medicine Coffee Co
content creator & social media manager
During my time at Black Medicine Coffee Co I transformed their instagram into one of the top performing coffee shop instagram accounts in Edinburgh, without using any paid ads.
My responisibilites included: Photography, photo editing, social media optimising, digitizing comics, audience engagment, video creation, marketing strategy, measuring analytics and more.
Instagram Statistics while working there
April 23rd 2019
Followers : 1,464
Avg Engagement : 9.5%
Impressions : 6,790
Average Likes per post: 126
Most liked post: 1,078
+ 220% or + 816
+ 136 per month
43 vs 136 (likes per post)
+5,990 or +280%
+52 or +170%
+966 or +1000%
Pre October 25th 2018
Followers : 620
Avg Engagement : 7%
Impressions : 800
Average Likes per post: 74
Most liked post : 112
Civerinos Food Club
Video Marketing
Civerinos is a multi award winning Italian restaurant chain in Edinburgh.
I collaborated with Civerinos on two projects to date, the first of which has amounted 31k views on Facebook, the second being facebook cover videos for both of their restraunts.
This video was designed to get people involved with the lifestyle associated with grabbing a slice in the city and having a meal in your hand. The project was shot for Instagram stories and Facebook, optimizing the shooting and editing style to get the best impact with viewers on each platform.
connoiseurs barber Club
Video Marketing & AV
Connoisseurs Barber club is an Edinburgh barber shop focused on giving customers a high quality bespoke experience from their unique shop at the Edinburgh Arches.
I worked with them to create promotional videos for the launch of their own beard oil. I wanted to create a range of videos specific to each platform they would be posted on across; Facebook, Instagram, Instagram Stories, their website and an AV display on the 50inch TV in the barbers'.
Instagram Video
Website Video
Video for TV in shop
By My Beard
Spec Ad
To help pitch the concept, I created this speculative advert showcasing what sort of video I would be able to produce for Connoisseurs Barber Club.